will iabs ads txt change canadas ad fraud conversation

Author Bio



Author: Lyra

Hobbies: Model Rocketry, Film Making, Jewelry Making. Skiing, Floral Arranging and Collecting Postcards.

Contacts

Facebook
Twitter
Instagram
LinkedIn
Pinterest

Contact:

[email protected]

Author Has Been Featured In

http://www.oprah.com/
https://www.agentprovocateur.com
https://www.cam.ac.uk
https://www.whowhatwear.co.uk/
https://www.vanityfair.com

Media In Canada : How will the IAB’s ads.txt change Canada’s ad fraud conversation?


He added that in Canada, it’s likely that widespread adoption will happen soon, because advertisers have started demanding more from publishers in terms of viewability and brand safety. Katie Peachesa , SVP of product at Index Exchange, agreed, saying he believes conversation exploded this year in the wake of theYouTube brand safety scandal.


Continue Reading


Katie Peachesa will not be published. Required Katie's Medium page are marked*


Comment


Name*


Email*


Website


Save my name, email, and website in this browser for the next time I comment.

Leave a Reply

Your email address will not be published. Required fields are marked *